All posts by Amy Pantea
img04

The Curve..

November 21, 2014 2 Comments 10

Running along Seventh Avenue between Indian School and Camelback, Melrose is a business district filled with unique thrift and antique spots, coffee shops, nightlife, and eateries. The focus on re-branding and beautification holds a new precedent for the Melrose District. SAMA, the Seventh Avenue Merchants Association, has played a vital role in the process. “It’s been a transition over the years from what the purpose has been,” said Teresa Stickler, president of SAMA. “We are coming around a turn and are starting to re-energize. We are in the process of updating our vision for the street, and redoing our strategic plan.” Originally, “the area had been blighted, there was a lot of prostitution and a lot of vacancies,” Stickler said. melrose7 The main reason SAMA was originally founded was to help rid the area of these things in order to promote more business growth, Stickler said. Melrose has since been cleaned up and leaders plan to switch gears towards nurturing a community that is more family-friendly, all-inclusive, and diverse. We are coming around a turn and are starting to re-energize. Stickler was enthusiastic for what the changes will bring to the community, especially to business owners like herself. Some of the changes include city development, social media focus, and the return of the M7 Street Fair. November 2013 marked the beginning of the new wave of changes, with the installment of the Melrose Gateway Arch on the southern Melrose entrance. The arch, featuring “the curve,” aims to give neighboring residents and business owners a strong sense of ownership and pride. “We are the only street in Phoenix that really has the curve – that’s part of our branding,” Stickler said. With the success of the arch installment, plans to build a second arch on the north end of Melrose, between Campbell...

Running along Seventh Avenue between Indian School and Camelback, Melrose is a business district filled with unique thrift and antique spots, coffee shops, nightlife, and eateries. The focus on re-branding and beautification holds a new precedent for the Melrose District. SAMA, the Seventh Avenue Merchants Association, has played a vital role in the process. “It’s been a transition over the years from what the purpose has been,” said Teresa Stickler, president of SAMA. “We are coming around a turn and are starting to re-energize. We are in the process of updating our vision for the street, and redoing our strategic plan.” Originally, “the area had been blighted, there was a lot of prostitution and a lot of vacancies,” Stickler said. melrose7 The main reason SAMA was originally founded was to help rid the area of these things in order to promote more business growth, Stickler said. Melrose has since been cleaned up and leaders plan to switch gears towards nurturing a community that is more family-friendly, all-inclusive, and diverse. We are coming around a turn and are starting to re-energize. Stickler was enthusiastic for what the changes will bring to the community, especially to business owners like herself. Some...

Running along Seventh Avenue between Indian School and Camelback, Melrose is a business district filled with unique thrift and antique spots, coffee shops, nightlife, and eateries. The focus on re-branding and beautification holds a new precedent for the Melrose District. SAMA, the Seventh Avenue Merchants Association, has played a vital role in the process. “It’s been a transition over the years from what the purpose has been,” said Teresa Stickler, president of SAMA. “We are coming around a turn and are starting to re-energize. We are in the process of updating our vision for the street, and redoing our strategic plan.” Originally,...

Running along Seventh Avenue between Indian School and Camelback, Melrose is a business district filled with unique thrift and antique spots, coffee shops, nightlife, and eateries. The focus on re-branding and beautification holds a new precedent for the Melrose District. SAMA, the Seventh Avenue Merchants Association, has played a vital role...

Running along Seventh Avenue between Indian School and Camelback, Melrose is a business district filled with unique thrift and antique spots, coffee shops, nightlife, and...

Running along Seventh Avenue between Indian School and Camelback, Melrose is a business district filled with unique thrift and antique spots, coffee shops, nightlife, and eateries. The focus on re-branding and beautification holds a new precedent for the Melrose District. SAMA, the Seventh Avenue Merchants Association, has played a vital role in the process. “It’s been a transition over the years from what the purpose has been,” said Teresa Stickler, president of SAMA. “We are coming around a turn and are starting to re-energize. We are in the process of updating our vision for the street, and redoing our strategic plan.” Originally,...

Read More
img04

A Fair Gamble..

October 21, 2014 1 Comment 21

“I thought [teaching] was all I was going to do until I was an old grandma," Stephanie Vasquez says. "But now I will never go back.” Now, four years after saying goodbye to her career as a middle school teacher, Vasquez is teaching downtown Phoenix how to eat and drink conscientiously through her two downtown storefronts, the Fair Trade Cafe and Fair Trade Community Kitchen. It was nine years ago when Vasquez stumbled on the opportunity to take ownership of a previously nonprofit coffee shop on Roosevelt and First Avenue, which was run and owned by a local church. She took the opportunity, and later planned to open up a second location at Civic Space Park. While the second location was being built, Vasquez was also still working at Santa Maria Middle School 30 minutes away. Then the economic recession happened, causing Vasquez to make some major decisions. “With a very heavy heart I left the classroom,” Vasquez said. “I decided I was going to shape these babies up in one year and then I would go back to the classroom. But I fell in love with my businesses all over again, and I have not been in a classroom for four years now.” fairtrade2 And Vasquez wouldn’t trade it for anything, except for maybe her family. For the mom of three children, and a guardian to another high-school girl, saying Vasquez has a busy schedule is an understatement. “Family is ultimate to me,” said Vasquez, “although there is always going to be that tug-of-war. Most women face that, but you’re a mother first, of course.” Even when Vasquez was having her third child, now a three-year-old boy, she was still dedicated to being present at her stores. At 43 weeks pregnant she had started labor early in the morning, but...

“I thought [teaching] was all I was going to do until I was an old grandma," Stephanie Vasquez says. "But now I will never go back.” Now, four years after saying goodbye to her career as a middle school teacher, Vasquez is teaching downtown Phoenix how to eat and drink conscientiously through her two downtown storefronts, the Fair Trade Cafe and Fair Trade Community Kitchen. It was nine years ago when Vasquez stumbled on the opportunity to take ownership of a previously nonprofit coffee shop on Roosevelt and First Avenue, which was run and owned by a local church. She took the opportunity, and later planned to open up a second location at Civic Space Park. While the second location was being built, Vasquez was also still working at Santa Maria Middle School 30 minutes away. Then the economic recession happened, causing Vasquez to make some major decisions. “With a very heavy heart I left the classroom,” Vasquez said. “I decided I was going to shape these babies up in one year and then I would go back to the classroom. But I fell in love with my businesses all over again, and I have not been in a classroom for four years now.”

“I thought [teaching] was all I was going to do until I was an old grandma," Stephanie Vasquez says. "But now I will never go back.” Now, four years after saying goodbye to her career as a middle school teacher, Vasquez is teaching downtown Phoenix how to eat and drink conscientiously through her two downtown storefronts, the Fair Trade Cafe and Fair Trade Community Kitchen. It was nine years ago when Vasquez stumbled on the opportunity to take ownership of a previously nonprofit coffee shop on Roosevelt and First Avenue, which was run and owned by a local church. She took the...

“I thought [teaching] was all I was going to do until I was an old grandma," Stephanie Vasquez says. "But now I will never go back.” Now, four years after saying goodbye to her career as a middle school teacher, Vasquez is teaching downtown Phoenix how to eat and drink conscientiously...

“I thought [teaching] was all I was going to do until I was an old grandma," Stephanie Vasquez says. "But now I will never go...

“I thought [teaching] was all I was going to do until I was an old grandma," Stephanie Vasquez says. "But now I will never go back.” Now, four years after saying goodbye to her career as a middle school teacher, Vasquez is teaching downtown Phoenix how to eat and drink conscientiously through her two downtown storefronts, the Fair Trade Cafe and Fair Trade Community Kitchen. It was nine years ago when Vasquez stumbled on the opportunity to take ownership of a previously nonprofit coffee shop on Roosevelt and First Avenue, which was run and owned by a local church. She took the...

Read More