All posts by Seth Mills
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Why Good Coffee Matters..

August 28, 2014 1 Comment 16

Value can be assigned to any product in a number of ways. Most simply, we can attribute a commercial value—how much we'd be willing to spend on it. More complex, however, are the other values we place on these products—how far we would travel out of our way in order to acquire it or the perception of improved quality of life derived from the product. I would argue that the value of a given product is not entirely based on its commodity status alone or on what amount of trouble we voluntarily endure to receive it. The value of the products we choose to consume is ultimately based on the inherent value of people—those who work hard to produce it as well as those of us who enjoy the end result. In this instance, let’s consider coffee as the product. What value does coffee add to everyday life? What trouble would you endure to get your morning cup? How much are you willing to spend on a simple cup of coffee? Ultimately, why does coffee matter? I have been preparing and delivering specialty coffee to customers in the Phoenix area for almost a decade, and for the majority of people I have served in that time, life would simply not be the same without coffee. That magical and certainly divinely created elixir is not only the motivation to get out of bed, but the driving force of productivity. While caffeine enables many of us to make better use of our morning hours, the value of coffee is not rooted in its energy-harnessing capabilities. In the way that a chef cooks not only to nourish the body, but to fill the soul, coffee's value exists outside the limitations of its invigorating properties. Often, people view the coffee they purchase as a commodity, because that is...

Value can be assigned to any product in a number of ways. Most simply, we can attribute a commercial value—how much we'd be willing to spend on it. More complex, however, are the other values we place on these products—how far we would travel out of our way in order to acquire it or the perception of improved quality of life derived from the product. I would argue that the value of a given product is not entirely based on its commodity status alone or on what amount of trouble we voluntarily endure to receive it. The value of the products we choose to consume is ultimately based on the inherent value of people—those who work hard to produce it as well as those of us who enjoy the end result. In this instance, let’s consider coffee as the product. What value does coffee add to everyday life? What trouble would you endure to get your morning cup? How much are you willing to spend on a simple cup of coffee? Ultimately, why does coffee matter? I have been preparing and delivering specialty coffee to customers in the Phoenix area for almost a decade, and for the majority of people I have served...

Value can be assigned to any product in a number of ways. Most simply, we can attribute a commercial value—how much we'd be willing to spend on it. More complex, however, are the other values we place on these products—how far we would travel out of our way in order to acquire it or the perception of improved quality of life derived from the product. I would argue that the value of a given product is not entirely based on its commodity status alone or on what amount of trouble we voluntarily endure to receive it. The value of the products...

Value can be assigned to any product in a number of ways. Most simply, we can attribute a commercial value—how much we'd be willing to spend on it. More complex, however, are the other values we place on these products—how far we would travel out of our way in order...

Value can be assigned to any product in a number of ways. Most simply, we can attribute a commercial value—how much we'd be willing to...

Value can be assigned to any product in a number of ways. Most simply, we can attribute a commercial value—how much we'd be willing to spend on it. More complex, however, are the other values we place on these products—how far we would travel out of our way in order to acquire it or the perception of improved quality of life derived from the product. I would argue that the value of a given product is not entirely based on its commodity status alone or on what amount of trouble we voluntarily endure to receive it. The value of the products...

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